Gatorade · Nike Capsule Collab
Shirley Temple Gatorade
Paige Bueckers | Nike Capsule Collab
Still Photography & Social Media Content
Gatorade turned Paige Bueckers' favorite drink into a limited-edition flavor and teamed up with Nike on a capsule collection to go with it. On the bottle it reads: "Paige's Favorite Flavor"
Our creative team built this campaign around Paige's 2024 tweet, "I know a Shirley Temple hate to see me coming," which pulled 2.1 million views.
My role: Junior Producer. I supported the production and helped shape the campaign’s social deliverables from concept through launch. The Gatorade glassware was a real physical glass that I had etched at a custom glass engraving spot in Portland. I also managed the customization process from design through finished piece.
